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Top 20 Promotional Products In 2024

lapel pin with text ”your logo“

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Does anyone not like free gifts? Of course not! Receiving a gift can make most people happy, and studies have shown that many people receive personalized gifts that provide a deep-rooted emotional connection and a long-lasting positive impact[1]

Whether it’s a simple branded badge or a small candy. If you want to increase brand awareness as well as customer trust, then a promotional product must be a good value for money.

There’s bound to be people who will recommend your product to those around them! Don’t you want this ORGANIC TRAFFIC?

But with so many products in the world, how do you choose? How do you balance promotion and cost?

Today we, in order to help you pick the best 20 promotional products, we have researched a lot of data as well as products, through questionnaires for consumers, and here I highly recommend them for you.

List of Promotional Product Trends for 2024

1. You might thinkmany people would not like promotional products and use them in real life.

But according to the survey[2], many people really like free promotional giveaways and say they would use them in real life, which would likely help them learn about a good value for money brand.

  • 61% believe that promotional products can help build awareness of a brand in the minds of consumers – after all, how bad can a brand be that can spend money on promotional products as giveaways?
  • 58% prefer to buy promotional products.
  • 54% say they regularly use promotional products in their lives.
  • 44% say they prefer to communicate about products from unknown small brands and businesses.

2. According to the survey, 38% of people like pens, 36% like t-shirts, 31% like mugs, 31% like tote bags and 30% like umbrellas.

3. The above results show that people prefer products that are more frequently used in their daily lives, and it is clear that people prefer products that they perceive as “useful” in their own minds

4. Free gifts are more effective at “winning hearts.” There’s a Chinese saying, “吃人手短,拿人手软,” which means that receiving a free gift makes you remember the brand and want to support it.

  • 66% said they would view a brand more positively after receiving a discount.
  • 49% said they were more likely to remember the brand.
  • 43%, on the other hand, would recommend the brand to those around them.

5. According to the study we mentioned at the beginning of this article, personalized gifts are more likely to have a deep emotional connection and a positive impact on people. More than 48% of people in the survey said that products with special designs are more enjoyable.

TOP 20 Best Promotional Products for Customers

1. Lapel Pins

Since 2022, the Chinese tea brand Heytea has used lapel pins as promotional gifts and collaborated with the popular game Genshin Impact.

Customers who purchase tea not only receive a new limited-edition drink but also get badges featuring the Kamisato siblings during the event. This initiative has successfully boosted the sales of new products and increased the brand’s visibility among younger consumers, especially Genshin Impact players[3].

Since then, Heytea has started to use a large number of badges, such as the “Hand in Hand” themed badge launched in May 2023 in collaboration with Fendi[4].

Customized Chinese God of Tea Lu Yu lapel pin launched in May 2023[5].

Co-branded with gold brand Chow Tai Fook Jewellery to launch gold lapel pins[6].

Heytea has launched character badges in collaboration with the popular TV series “Joy of Life Season 2.”[7]

According to the report in 2022 Heytea added 13 million new members, reaching 63 million members[8].

Membership growth of 37 million in 2023, with total membership exceeding 100 million[9].

And before that, there were only 35 million Heytea members in the first quarter of 2021[10].

If you want your brand to grow fast too, why not to customize promotional lapel pins for your brand? Learn from the successful path of Chinese tea drink brand Heytea and let your brand grow fast!

2. Hats

According to data, the total size of the U.S. hat market in 2023 is $2.656 billion, primarily driven by fashion hats and sports caps, with outdoor activities and hiking seeing significant popularity[11].

A close-up of a hat featuring a decorative patch of dogwood flowers on the back.

3. Hat Pins

Due to the rapid growth of the hat consumption market, many people buy hat badges as accessories to express their individuality and uniqueness.

A woman in a golf cap adorned with hat pins, confidently holding a golf club, ready to tee off.Next to a set of hat pins

4. Keychain

Due to the rapid growth of the hat consumption market, many people buy hat badges as accessories to express their individuality and uniqueness.

5. T-shirt

As an upper body garment, it has a place to shine, and if people are walking around in your t-shirt, then you should be very happy that they are doing your marketing work for you for free, which can cost tens or even hundreds of thousands of dollars.

6. Mugs

Everyone needs to drink a lot of water every day, and cups, as utensils for holding water, they also have a very large number of appearances in daily life.

Two coffee mugs featuring the words "custom logo" prominently displayed on each mug.

7. Tote bag

If your country is very conscious of the environment and buying eco-friendly bags in supermarkets is very expensive, as an alternative to plastic bags, unique design tote bags can bring you plenty of eye-candy.

Custom tote bag featuring the phrase "young, wild and free" in a stylish design, perfect for casual outings.

8. USB Flash Drive

As of today in 2024, most jobs around the world rely on computers, making USB flash drives crucial for data transfer and storage.

USB flash drive with a keychain attached, showcasing portability and convenience for data storage on the go.

9. Calendars

As a traditional promotional giveaway, it still features prominently in its home and office work today.

A spiral notebook with the phrase "Make Today Count," designed for custom calendars and daily planning.

10. Car Air Fresheners

As a traditional promotional giveaway, it still features prominently in its home and office work today.

A car air freshener dangles from the window, enhancing the driving experience with a refreshing aroma.

11. Car Pendant

Car pendants could help relax the eyes while driving, preventing fatigue caused by prolonged focus on the distance.

A close-up of a car window featuring a metal ornament displaying the word "Allah" as a decorative pendant.

12. Custom Socks

Socks as a personal item, it is used very often, and will not be very significant leakage of the logo, but also loved by consumers.

Six pairs of custom Christmas socks featuring various festive designs, perfect for holiday gifting and cozy wear.

13. Fridge Magnets

Fridge Magnets are more suitable for service industry, tourism industry and so on. Your company logo, service hotline, etc. will be made into a beautiful pattern.

It plays a decorative role in daily life and is the best marketing product for your brand when needed.

It keeps appearing in consumers’ life, deepening their familiarity with your brand.

A collection of fridge magnets featuring "New York," "New Jersey," and the Statue of Liberty designs.

14. Phone Stickers

Put a metal sticker or a metal badge on the back of the lapel pin, which gives a more different look to your cell phone decor.

Custom phone case featuring stickers of various countries, showcasing a vibrant global design.

15. Bottle Openers

Who can’t stand having a lot of bottle openers in the house? Make bottle opener keychains, bottle opener refrigerator stickers, and keep your branded bottle openers at the ready for your target audience.

Customized metal bottle opener featuring a sleek design, perfect for personal use or as a unique gift.

16. Bookmarks

Create a gold glittery branded bookmark, have it appear in your target demographic’s favorite books, and your brand will be more visible.

Four decorative bookmarks featuring intricate paper cutouts of birds and flowers in vibrant colors.

17. Car Stickers

Make your brand into a beautiful car sticker, which can be out on the streets and parking lots at any time – all these places are your marketing occasions. According to the survey, it is most preferred by millennials (29%)

A car adorned with colorful stickers on its windows, showcasing a playful and personalized design.

18. Coasters

Coasters can be used in a variety of places, and the logo on the coasters stands out more through the refraction of light and magnification.

Customized round metal badge designed as a coaster, showcasing unique artwork and a sleek finish.

19. 3D Silicone Toys

Young people in China’s Generation Z are now keen to buy 3D silicone toys to unwind, and videos of unwinding toys in the Chinese version of tiktok have been played a whopping 37.7 billion times.

A collection of colorful 3D silicone toys featuring various expressive faces, arranged together in a playful display.

20. Drinking Glasses

Make your brand visible to potential customers at all times. 

Maybe your brand has nothing to do with drinks, but as long as the brand is revealed, it’s a successful marketing, don’t you think?

A glass of whiskey beside a classic pipe, showcasing a refined drinking experience.
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