How to Create a Challenge Coin: From Design to Meaningful Creation

Table of Contents

challenge coins

What is a Challenge Coin?

A challenge coin is a small, specially made token signifying membership, accomplishments, or association in an organization.

Usually crafted from metal, these coins bear an organization’s emblem or insignia, acting as a tangible symbol of collective identity and honor.

Often carried by members, they can mark specific events or milestones. They’re both practical and sentimental.

Challenge coins have a rich history that spans centuries, highlighting their versatility over time. The table below highlights key moments in their evolution and varied uses:

Era

Context

Purpose

Roman Empire

Soldiers in armies

Awarded for exceptional service, often above regular wages

17th Century France

Religious wars

Used to demonstrate loyalty or affiliation in response to challenges

Modern U.S. Military

Elite units like the 10th Special Forces Group

Prove identity, build camaraderie, and signify membership

Global Adoption

Countries like Canada and nonprofits

Represent pride, achievements, and organizational identity

Challenge coins are an essential component in creating a spirit of brotherhood, acknowledgement and pride among groups.

For example, in military contexts, such coins are commonly swapped to foster camaraderie and solidarity among unit members. They can be presented as a mark of distinction, honoring those who demonstrate exceptional service or courage.

Outside the military, they are used in corporate and nonprofit environments to recognize contributions, foster camaraderie or mark common objectives.

Their versatility is what makes challenge coins such a powerful tool in developing a positive team culture.

chile military challenge coins
Chile Military Challenge Coins

Challenge coins have come a long way from their military roots.

Today, organizations of all types adopt them as part of their culture.

Businesses may craft coins to commemorate anniversaries or major milestones, whereas nonprofits might utilize them to recognize volunteers or donors.

Even personally, personalized challenge coins are made for family reunions, weddings, or other major life events.

U.S. Presidents have contributed to their cache by continuing to gift these coins to service members, an honor that was first bestowed by President Bill Clinton and continues today.

5 anniversaries coin
5 Anniversaries Coin

Art of Creation

To make some challenge coins is a real process of art.

One of the most important things is to choose quality materials because the base of the coin will play a large part in its longevity and look.

Metals such as bronze, brass, and nickel are popular picks for their durability and design flexibility.

Brass Coin
Brass Coin

The metal affects not only the coin’s longevity but its finish and its feel. Brass, for example, has a timeless golden tone, whereas nickel has a more modern, silvery appearance.

The thickness, typically 3 millimeters to 4 millimeters, contributes not only to the coin’s weight but its texture, with 3 millimeters being the most common for a well-balanced, sturdy design.

Finishes are an important element in beautifying challenge coins. Each finish has special characteristics that appeal to different design tastes. Below is a table summarizing common options:

Finish Type

Properties

Polished

Shiny and reflective; ideal for bold designs

Antique

Matte, weathered look; adds vintage character

Dual-Tone

Combines two finishes for contrast and depth

Polished finishes highlight bright colors and details for contemporary designs.

Mirror Coin
Mirror Coin

Antique finishes impart a classic, understated grace, ideal for commemorative or historical motifs.

Retro Challenge Coin
Retro Challenge Coin

Two-tone finishes are huge because they allow designers to highlight specific areas such as lettering or logos with a tactile contrast.

two tone coin
Two Tone Coin

To take the design even higher, add something special such as 3D artwork, cutouts and patterned edges.

3D design adds dimension with multiple levels of embossing and debossing for a tactile, dramatic visual experience.

3D Coin
3D Coin

For instance, a military insignia printed in 3D can emphasize details that would be lost on a two-dimensional surface.

Rope or diamond-cut edge patterns provide an additional level of personalization, encircling the coin and bestowing it with a unique, finished appearance.

Cutouts that extract portions of the coin provide opportunities to add negative space and make symbols or logos pop.

The art begins with sketching a concept, turning it into a detailed drawing or digital mock-up.

Detail is everything. Colors, edge style, and even spelling have to be perfect. Coins tend to be between 1.5 inches and 2.5 inches in diameter, while larger designs up to 9 inches can send a strong message.

Simple or ornate, every detail of the coin is designed to fit its function and message.

rope edge coin
Rope Edge Coin

Design with Deeper Meaning

A challenge coin is not a mere trinket. It has profound personal and organizational significance.

Good design makes the coin both beautiful and significant, serving as a timeless symbol of admiration, connection, and mission.

Every aspect of your design should add to the narrative, crafting something meaningful for its audience.

Symbols and Colors

Symbols and colors form the basis of a challenge coin’s design.

They serve as visual metaphors that capture the spirit of an organization or mark an event. Consider incorporating meaningful symbols such as:

  • Logos or emblems representing the organization or unit.

  • Icons like eagles or laurel wreaths represent strength or accomplishment.

  • Local landmarks or cultural symbols associated with the group’s identity.

  • Abstract designs that convey unity, growth, or tradition.

Color choice needs to be intentional.

Choose colors that echo the organization’s brand or ethos.

For example, blue can represent trust and loyalty, and gold represents excellence and prestige.

By incorporating these components, the coin speaks to those aligned with the organization’s mission, forging a powerful emotional bond.

group coin
Group Coin

Adding Text

Text provides yet another level of significance to the coin.

Whether it’s mottos, dates, or short phrases, adding these can commemorate milestones or highlight core values.

For instance, a challenge coin for a corporate event might include the company’s tagline and year, whereas a military coin could showcase a unit motto and dates of deployment.

These specifics make the coin personal, a treasured memento that commemorates time.

Simplicity and Detail

There is a fine line between simplicity and detail.

A busy design can swamp the reader, and a stark one may fail to make an impression. Think of going a bit deeper in design.

For instance, a focal badge will turn heads, whereas a border design provides understated elegance.

It is this balance that makes the coin so visually striking and timeless. It keeps its charm even after years.

A challenge coin’s design isn’t simply decorative. It is crafted to instill a sense of pride, recognition, and connection.

From its colors to its inscriptions, each element serves its mission, making it a compact yet potent item in the arsenal of commemorative and bonding devices.

Personalized Challenge Coin

A custom challenge coin isn’t simply a coin. It’s a keepsake that represents accomplishment, friendship, or a common moment.

Be it to honor outstanding achievement at work or to memorialize an occasion, these coins have a personal significance that traditional awards sometimes lack.

They can be personalized extensively to make something really special for whatever cause they support.

  • Customization materials: From the choice of materials to intricate design elements, challenge coins offer various customization possibilities. Choose metals like brass, zinc, or even gold depending on your budget and aesthetic.

  • Customization logo: Personalize it with text, logos, or intricate images to represent a unique organization, event, or accomplishment.

  • Customization colors: Finishes vary from polished to antique, and additions such as enamel or rhinestones can provide that extra bit of bling.

  • Customization sizes: Coins can be thin or thick, with some of the most popular sizes being between 38 millimeters and 45 millimeters in diameter and as thin as 4 millimeters. These give you a wide range of flexibility to design a coin that fits both the event and the recipient’s desires.

Crafts

Once you have determined the style of your coin, the finish is where your coin really starts to take shape.

Soft enamel coins are cost-effective and provide rich colors that rest just below the surface, creating a tactile feel.

Hard enamel offers a smooth, polished surface perfect for a sleek look.

For a timeless and understated look, die-struck coins highlight the raw beauty of metal without enamel and boast elaborate details through engraving. It comes down to how you plan on using it and what kind of impression you’re looking to make.

soft enamel challenge coin
Soft Enamel Challenge Coin

Personalization

Challenge coins can be exclusive by personalizing them with engraving of names, dates, or serial numbering. This is doubly useful for limited edition coins or ones that are meant to mark milestones.

For example, including engraved individual serial numbers adds collectible value and adding names makes the coin very personal to the recipient. Some even customize coins to individual groups or teams, making them a token of solidarity and pride.

Coins for Special Occasions

Challenge coins can be customized for anniversaries, awards, or themes.

For instance, a business could create coins to commemorate employees’ work anniversaries or reward high achievers. Cops ferret out their own coins to honor a particular mission or unit.

With special finishes like antique gold or silver and detailed designs, these coins become keepsakes to remember. Most recipients put them away in velvet bags or display them in cases to keep their significance alive.

The Tangible Bond

Indeed, challenge coins are not merely adornments, but rather, the tangible bond of a brotherhood.

At their essence, these coins are tangible symbols of fellowship, success, and unity. Their design can be symbolic, telling the tales, milestones, or achievements of a club or organization.

For instance, a coin engraved with a company’s logo and motto could symbolize a hard project completed by a team. Meanwhile, a military coin might represent the bond between soldiers who suffered and succeeded side by side.

It’s this shared symbolism that makes challenge coins so personal, linking individuals with a concrete memento of their common path.

Spirit and Belonging

  • They foster identity, bringing members together around a common cause or mission.

  • To be awarded a coin is to become part of an elite community and to belong.

  • Coins strengthen morale by recognizing contributions and fostering camaraderie.

  • They’re conversation starters and rapport builders among members and new connections.

  • There’s nothing like flipping a challenge coin to stimulate pride in common achievements.

Historical instances highlight their unifying strength. Roman soldiers received coins as a prize for exemplary service, stamped with the legion’s symbol, a tradition that cultivated dedication and acknowledgment.

In recent history, the custom bloomed in the Vietnam War when US soldiers were gifted coins to commemorate their tenure and connect with one another.

Today, this feeling of camaraderie has crossed over from the military to business teams, study groups, and athletic teams, underlining their adaptability to unite individuals.

Alcoholics Anonymous Coin
Alcoholics Anonymous Coin

Tools for Recognition

Challenge coins are great tools for awarding appreciation. Companies gift these coins to commemorate achievements, like finishing a significant assignment or achieving a professional milestone.

They inspire people by demonstrating that effort is recognized and appreciated. 

For example, a business could present an employee with a coin as a gesture of appreciation for generating creative ideas, or a coach could use a coin to honor an athlete’s determination through a difficult season.

These little tangible tokens of connection tend to stick, motivating further efforts and creating an environment of appreciation.

Value as Keepsakes

In addition to their symbolic and practical purposes, challenge coins are deeply sentimental.

They hold memories of accomplishments and milestones. They become treasured mementos with tales of victory and connection.

To most, a challenge coin is a remembrance of their experience and the individuals they experienced it alongside. It stirs feelings of camaraderie and serves as a forever keepsake of legacy, commitment, and honor.

Navigating the Process

Designing a custom challenge coin is a step-by-step journey that results in a product you’ll cherish. Here’s how to navigate the process.

Initial to Production

From there, it is a matter of navigating the process, beginning with defining the purpose of your coin and brainstorming designs.

Think about things like size, shape, and edge details. Coins can be classic round or custom-shaped with spinners or edge engraving.

With the idea mapped out, partner with a manufacturer to move into design. This consists of choosing plating types, like polished, antique, or two-tone finishes, and determining the optimum thickness for a balance of texture and weight.

Remember to secure the legal rights to any images or text you use in your design. Once the design is set, the manufacturing process encompasses plating, edging, and quality control.

These steps have become increasingly streamlined over the years and allow even elaborate designs to be realized with exactness.

Budget and Timeline

Setting a defined budget and schedule up front can avoid creeping deadlines or costs.

Things like size, plating, and optional extras like engraving or custom shapes can have a big effect on prices. Smaller coins might save on material, but they tend to restrict design readability and intricacy.

Consider the production schedule, particularly if you need the coins for an event. Set aside time for design changes, sample approvals, and shipping.

If possible, collaborating with the manufacturer in setting deadlines can go a long way to avoid last-minute problems.

Professional Designer

If your design concepts seem daunting, a professional designer can turn your vision into reality.

Designers who’ve worked on challenge coins know how to put intricate detail while still keeping things clear, even on smaller coins. They can provide guidance on prioritizing style with practical concerns, such as thickness and weight.

Communication is the main thing. Let them know what you’re going for and provide feedback during the design process to make sure the final artwork matches your expectations.

Reviewing Proofs and Samples

Prior to printing, review the initial proof or sample with great care.

Go over your colors, edging, and spelling. Little mistakes can become expensive if missed.

In particular, if they include edge engraving or unique features, make sure they are done as expected. Negotiate revisions if necessary to make it quality work.

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