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Custom Pins: PeaKeen VS WizardPins

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If you’re exploring custom pins, enamel pins, or pin badges for branding, merch, giveaways, or collectible use, the choice of pin maker matters. Not all pin makers are equal. Understanding how they differ, from materials to production workflow to customer service, can save you a ton of money and a ton of time.

In this blog we compare PeaKeen and WizardPins so you can decide which aligns better with your needs.

カスタムピンの紹介

Explore Types of Custom Pins

Both PeaKeen and WizardPins offer a variety of pin styles. At PeaKeen, the catalog spans hard enamel, soft enamel, glitter, pearlescent, print, rainbow-plated, transparent, even glow-in-the-dark pins. Their offering isn’t limited to “classic lapel pins”, they also have themed pins (e.g. horror pins, car-pins, specialty designs) and accommodate custom shapes, sizes, and plating finishes.

However, a closer look at PeaKeen’s “Multispecialty” catalog reveals a factory-level versatility that brokers often lack. Beyond the standard custom pins, PeaKeen lists highly specific categories like “Jiu Jitsu belt pins,” “Service pins” with intricate cutouts, and specialized “3D Zinc Alloy” lapel pins that require advanced molding capabilities.

While WizardPins offers a great standard menu, PeaKeen feels like the kitchen where you can order off the menu if you have a complex vision.

Creative Pin Styles to Consider

When choosing personalized pins, versatility is key. WizardPins offers a “sandblast” texture which is great for a matte look. PeaKeen matches this and raises the bar with their “Quality Calibration” protocols for complex platings like Rainbow Metal (Anodized) and dual-plating (gold + silver on one pin).

For creators looking for custom acrylic pins or unique mixed-media badges, both sites have options, but PeaKeen’s direct manufacturing control often allows for more experimental combinations of enamel and print without the communication lag of a middleman.

Pin Materials & Finishes

Hard vs Soft Enamel Pins

The core of any lapel pin order is the material. Understanding the difference between soft enamel and hard enamel is essential for getting the look you want.

Soft enamel pins are the industry standard for a textured, classic look. The enamel sits lower than the metal walls, creating a dimensional feel. Hard enamel pins (often called cloisonné) are polished flat, creating a jewelry-quality smooth surface.

ソフトエナメルとハードエナメル
ソフトエナメルとハードエナメル

Here is the strategic difference: WizardPins markets their hard enamel pin options as a premium upgrade. PeaKeen, operating as a manufacturer, treats hard enamel almost as a standard, often with a smaller price gap between the two styles compared to US-based resellers. If you are debating between a soft enamel pin and a hard enamel pin, PeaKeen’s pricing structure often makes the upgrade to hard enamel more accessible for bulk orders.

ユニークなデザインのカスタマイズ・ピンバッジ。
カンパニー・ソフト・エナメル・ピン

Unique Finishes for Custom Pins

WizardPins does an excellent job showcasing “Glitter” and “Glow-in-the-Dark” upgrades. Their cart allows you to easily add these. PeaKeen, however, offers “Public Molds” for certain items like challenge coins or standard lapel pin shapes. If your design fits a standard shape, PeaKeen can waive the mold fee entirely, a cost that WizardPins (and other resellers) might absorb into a higher unit price or charge as a “setup fee” on smaller batches.

Furthermore, PeaKeen’s factory inspection option implies they handle the raw plating processes (Gold, Silver, Antique Bronze) in-house or with close partners, ensuring that “Antique” finishes have the correct depth and aren’t just surface-painted.

Customization & Design Process

Process for Customizing Pins (PeaKeen)

PeaKeen emphasizes a consultation-based approach. When you submit your idea, you talk directly with their sales/design team.

  1. You send design/sketch or logo, in formats like AI, PDF, PNG, JPG, etc.

  2. Their design team refines it and produces a sample (digital or physical).

  3. You approve before they craft the mold and begin full production.

This approach helps reduce errors, mismatched colors, or improper scale. As they put it, PeaKeen “controls every stage from raw metal to final quality check.”

Process for Customizing Pins (WizardPins)

WizardPins’ process is fairly straightforward: you choose your logo/design, submit an order, and they send “unlimited proofs via email”, wait for your approval, then they produce and ship. They also advertise a 10% discount on the first order, which is kinda cool.

エナメルピン
エナメルピン

Approve Your Design Proof

Both PeaKeen and WizardPins require proof approval before final manufacturing. For PeaKeen, that’s part of their “consultation-first” flow, which helps ensure your design (colors, plating, size, details) matches expectations.

WizardPins promises unlimited proof revisions, which is a strong plus if your design is complex or you want multiple iterations.

Ordering & Production Workflow

カスタムピンの注文方法

For PeaKeen, the process favors the bulk buyer. While their website mentions a 100-piece optimal run to offset shipping, they are flexible. The strategic detail here is the “Hidden Fee” comparison. WizardPins claims “No Hidden Fees,” but a deep dive into their policies reveals a “$50 setup fee per variation” if you are ordering complex service pins in low quantities. PeaKeen breaks this down transparently: you pay a mold fee once. If you re-order 500 pins three months later, you don’t pay that fee again. For long-term brands, PeaKeen’s model is cheaper.

Efficient Production and Shipping

WizardPins states a standard turnaround of 2-3 weeks. This is standard for the industry. PeaKeen, being the source, quotes “Mass production: 10-15 working days” and “Shipping: 3-5 days” via DHL/FedEx/UPS/TNT. PeaKeen also allows customers to receive the orders directly from the factory.

Why PeaKeen Might Be the Slightly “Safer Bet”

Here’s why PeaKeen edges ahead (especially if you value reliability, customization flexibility, and quality control):

  • Control over production: PeaKeen runs its own manufacturing pipeline (mold creation, plating, QC), giving direct oversight and reducing third-party variability.

  • Wide range of finishes and effects: From standard enamel pins to glitter, glow-in-the-dark, rainbow plating, PeaKeen’s palette is broader, offering more creative options.

  • Flexible customization + design help: Direct consultation with a designer, sample approval before production, reduces risk of mistakes, especially for complex or bespoke designs.

  • Transparent process & shipping: Clear MOQ (50 or 100 depending on product type), payment structure (30% + 70%), shipping options, and after-sales service for defects.

Final Thoughts: Which Should You Choose?

In the battle of lapel pin supremacy, if you want a quick, hands-off experience for a small batch, WizardPins is a solid tool. But if you want to build a relationship with a lapel pin maker that offers factory-direct pricing, technical expertise, and scalable savings for your personalized pins, PeaKeen is the strategic partner for your growth.

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